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Client:

  • LS&Co. Global Employee HIV/AIDS Program

The Task:

Inspire LS&Co. employees in key countries to amplify the Levi’s® corporate commitment to HIV prevention & treatment.

 

 

Our Role:

Facilitating “incubation sessions” with factory and retail employees in 4 countries worldwide to understand attitudes and behaviours to health and HIV augmented by a South African consumer video ethnographic study. Based on the insights gathered, Matchboxology designed and produced “cool as Levi’s” health communications built on an interactive puzzle platform. A highly emotional short documentary was produced and distributed around the world to highlight the individual impact of the global policies.

Results:

Global scale up and deployment across the entire company’s worldwide retail, factory and distribution network.

What the client saw:

  • Non academic approach to generating insights
  • Innovative audiovisual and interactive learning across markets

What Matchboxology saw:

  • Innovative application opportunity for video ethnography
  • Ideation with international team to connect with global audience
  • Need for highly empathetic, creative communication

Videos:

Photo Gallery: