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Imagine by Johan Lehrer

Monday, 14 January 2013 02:00


Connecting the dots is such a cliché that I hesitate to mention it in new business presentations.  But in fact, that’s where Matchboxology’s methodology and expertise lie, which is why I was so excited over the holidays to find a fascinating book on the science of how inspiration occurs.

Imagine, by Johan Lehrer, explores how creativity works inside our wetware. Inspired by Malcolm Gladwell’s style, Lehrer recounts stories from Bob Dylan  Procter & Gamble and 3M plus a host of scientific studies to unpack how the brain’s chemicals and electrical impulses telegraph our moments of inspiration.  The impact of being in the right place at the right time (eg: Silicon Valley in the 80’s & 90’s, London in Shakespeare’s time) is undeniably influential.  

Unpacking the insights from well-respected organizations that thrive off of cultures of inspiration has a direct bearing on the work we do in Public Health, Energy conservation and consumer marketing.  Matchboxology embraces evidence-led thinking and reading this book reinforced the fact that inspiration is not just a blue-sky phenomenon fueled by a few bean bags in the inspiration room.  Creating the right environment for impactful inspiration IS within the grasp of African organizations if they head the science and embrace the art—and reading this book is a great start for an enlightened organizational leader!

Interestingly, art and science is exactly what I do say Matchboxology is all about in new business presentations.