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Our Work
Our e5 HCD
Our Story
We work with clients and global projects to change behaviours and systems
Matchboxology’s unique recipe of evidence-based decision-making, lean start-up principles, habit theory and human centered design thinking offers a powerful accelerator for positive change.
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Countries
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Projects
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Clients
Sectors we work in
Entrepreneurship /Small Enterprise Development
HIV Prevention & Treatment
COVID-19
Public Health Policy
Contraception & Family Planning
Maternal & 
Child Care
TB Prevention & Treatment
Health Systems Strengthening
Shared Value Marketing
Environment: Water & Solar
Purpose Led Cultures
Challenges we’ve worked on
Country
Client
Collaborators
PSI
Project Name
Sector
Challenge
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South Africa
Client
BMGF
Collaborators
PSI, IPSOS
Project Name
Test & Treat Men
Sector
HIV Prevention & Treatment
Challenge
Demand Creation
Description
This 3 year project to improve test and treat behaviors of young men with high HIV risk innovatively combines IPSOS quantitative segmentation with MBX led HCD and collective problem solving. What emerged were radically fresh engagement prototypes which have been field refined and are in pilot testing now.
South Africa
Client
USAID, PEPFAR, LEVI'S®
Collaborators
John Hopkins, PSI, SABC
Project Name
Red For Life, Scrutinize
Sector
Shared Value Marketing
Challenge
Education, Demand Creation
Description
MBX connected Levi’s®, SFH, Johns Hopkins, South African National Department of Health & PEPFAR in a 5-year partnership to address HIV prevention in young adults. Through HCD and co-creation, the globally awarded campaigns broke rules yet achieved impressive results. National surveys twice found statistically significant and measurable behavior change as a direct result of Red For Life and Scrutinize.
India
Client
Bill & Melinda Gates Foundation
Collaborators
Catapult Design, PSI
Project Name
Project ACTION
Sector
Contraception & Family Planning
Challenge
User Design Preferences
Description
Project ACTION is applying HCD to explore the desirability of specific contraceptive product attributes amongst low and middle-income women across their different family planning life stages. Outputs will inform business cases being developed for pipeline products and will guide investors, product designers, and governments as they look to better serve the FP needs of women in the coming decades.
South Africa
Client
Maverick Network
Collaborators
PSI
Project Name
PrEP for AGYW
Sector
HIV Prevention & Treatment
Challenge
Demand Creation
Description
MBX is using a human-centered design approach to develop innovative ways to make PrEP desirable and more accessible to young men in South Africa.
Uganda
Client
Bill & Melinda Gates Foundation
Collaborators
Catapult Design, PSI
Project Name
Project ACTION
Sector
Contraception & Family Planning
Challenge
User Design Preferences
Description
Project ACTION is applying HCD to explore the desirability of specific contraceptive product attributes amongst low and middle-income women across their different family planning life stages. Outputs will inform business cases being developed for pipeline products and will guide investors, product designers, and governments as they look to better serve the FP needs of women in the coming decades.