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Our Work
Our e5 HCD
Our Story
We work with clients and global projects to change behaviours and systems
Matchboxology’s unique recipe of evidence-based decision-making, lean start-up principles, habit theory and human centered design thinking offers a powerful accelerator for positive change.
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Countries
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Projects
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Clients
Sectors we work in
Entrepreneurship /Small Enterprise Development
HIV Prevention & Treatment
COVID-19
Public Health Policy
Contraception & Family Planning
Maternal & 
Child Care
TB Prevention & Treatment
Health Systems Strengthening
Shared Value Marketing
Environment: Water & Solar
Purpose Led Cultures
Challenges we’ve worked on
Country
Client
Collaborators
Project Name
Sector
Challenge
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South Africa
Client
USAID
Collaborators
Conrad, IDEO, Abt Associates
Project Name
Project Emotion
Sector
HIV Prevention & Treatment
Challenge
Demand Creation
Description
Project EMOTION (Enhancing Microbicide Uptake in High Risk End Users) applied human centered design with AGYW at risk of HIV, their partners and health care providers to co-create a radically fresh, branded PrEP introduction and usage experience that could accelerate uptake.
South Africa
Client
Desmond Tutu HIV Foundation
Collaborators
U-Penn CHIBE, UCLA Global Health, Desmond Tutu HIV Foundation
Project Name
U=U
Sector
HIV Prevention & Treatment
Challenge
Education, Demand Creation
Description
A sister to the BMGF Test and Treat Men project. MBX partnered with UPenn’s Behavioural Economics Lab and DTHF to co-create and field test a more impactful, compelling way to educate and motivate African men to the reward of HIV ART- achieving both individual and community viral loads that are undetectable as well as untransmittable.
Côte d'Ivoire
Client
USAID, Global Fund
Collaborators
JSI, Palladium Group
Project Name
MEASURE Evaluation
Sector
Health Systems Strengthening
Challenge
Data Capture and Usage
Description
MBX designed and facilitated a package of co-creation workshops populated with diverse clinics/district-based data capturers, data analysts, and data users. Workshop HCD exercises focused on designing localized prototypes to measurably improve behaviors, cultures, and systems to increase data demand, data quality, and data-based decision making.
Sierra Leone
Client
USAID
Collaborators
JSI, FHI 360
Project Name
APC (Advancing Partners & Communities)
Sector
Public Health Policy
Challenge
Health Policy
Description
Under this project, MBX, JSI & FHI 360 pioneered the use of HCD to inform community health policy design. Insights from health district level eco-system immersions and workshops calibrated policies and highlighted gaps in policies being drafted to guide the Community Health Workers Program in Tanzania and the scale-up of Village Health Committees in Sierra Leone.
Uganda
Client
Bill & Melinda Gates Foundation
Collaborators
Routes2Results
Project Name
Preferences: Contraceptive Injectables
Sector
Contraception & Family Planning
Challenge
User Design Preferences
Description
MBX and Routes2Results pioneered the integration of HCD exercises and analyses in a traditional focus group structure to more deeply empathize with women’s attitudes and preferences on long term injectable contraceptives in order to better share these with product designers and family planning experts.
India
Client
Bill & Melinda Gates Foundation
Collaborators
Catapult Design, PSI
Project Name
Project ACTION
Sector
Contraception & Family Planning
Challenge
User Design Preferences
Description
Project ACTION is applying HCD to explore the desirability of specific contraceptive product attributes amongst low and middle-income women across their different family planning life stages. Outputs will inform business cases being developed for pipeline products and will guide investors, product designers, and governments as they look to better serve the FP needs of women in the coming decades.